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Definition
Meta tags are HTML elements in a page's <head> section that provide metadata about the page to search engines and browsers. Key meta tags include title, description, viewport, robots, and charset. They influence search result appearance, crawling behavior, and rendering.
Meta tags communicate information about a web page to search engines, social media platforms, and browsers. The
Essential meta tags include: (character encoding), (mobile responsiveness), (page summary for search engines), and (crawling directives).
While meta tags were once heavily manipulated for SEO (keyword stuffing), modern search engines use them primarily for display purposes and crawl directives. The meta keywords tag is ignored by Google. Focus on writing accurate, compelling title and description tags that describe the page content truthfully and encourage clicks. Social media meta tags (Open Graph, Twitter Cards) are separate but equally important for controlling how pages appear when shared.