LTV:CACROIChannel Compare

CAC

$270

per customer

LTV:CAC

2.2x

Needs work

Payback

5.4 mo

ROI

122%

CAC by Channel (example)

Google Ads
$167
30 cust.
Facebook Ads
$160
25 cust.
Content/SEO
$150
20 cust.
Referral
$67
15 cust.
Other
$200
10 cust.

How It Works

1

Enter Spend

Marketing and sales.

2

Set Customers

New customer count.

3

View CAC

Cost per acquisition.

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