Calculate or TargetIndustry BenchmarksInstant Results
How It Works
1
Enter Data
Input impressions and clicks (or target CTR).
2
Calculate
See your CTR percentage instantly.
3
Compare
Check against industry benchmarks.
Frequently Asked Questions
What is click-through rate?
Click-through rate (CTR) is the percentage of people who click on a link or ad after seeing it. It is calculated as (Clicks / Impressions) x 100.
What is a good CTR?
It depends on the channel. Google Search ads average around 3%, display ads around 0.5%, and email marketing around 2.6%. Compare your CTR to industry benchmarks.
How can I improve my CTR?
Write compelling headlines, use strong calls to action, test different ad copy, improve targeting, and ensure your content matches user intent.
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