LTV:CACPaybackChurn Scenarios
Customer LTV
$1000
gross revenue
LTV (w/ margin)
$800
80% margin
LTV:CAC Ratio
4.0x
Healthy
Payback Period
5.0
months
Avg Customer Lifespan
20.0 months
at 5% monthly churn
LTV by Churn Rate
2% churn
$2000
50 mo
3% churn
$1333
33 mo
5% churn
$800
20 mo
8% churn
$500
13 mo
10% churn
$400
10 mo
15% churn
$267
7 mo
How It Works
1
Enter Metrics
ARPU and churn rate.
2
Set Margin
Gross margin and CAC.
3
View LTV
Lifetime value.
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